Brand Impact DSO and any company that is directly or indirectly controlled by, or under common control with it (collectively, “Brand Impact”), respects your right to privacy; and we want you to be aware of how we collect and handle information on each website and mobile application covered by this policy.
Brand Impact collects and may store and share personally identifiable information that you knowingly provide to us. For example, Brand Impact may ask you to provide personally identifiable contact information (such as name, address, e-mail address and telephone number). Brand Impact will not share credit card information or social security numbers. If you purchase a product or service, Brand Impact may ask you to provide additional information such as your credit card information. Brand Impact may also ask you to provide other information such as a personal ID, password, security question and answer, as well as birthdate.
If you choose to use an available referral service on This Website, we will ask for certain personal information from the recipient (e.g., the recipient’s name, e-mail address, mobile telephone number) and your name and e-mail address. Brand Impact uses the personally identifiable referral information you provide to facilitate this communication on a one-time basis and may also store and use such personally identifiable information for analysis purposes (e.g., tracking the success of the referral feature). You are responsible for the accuracy and completeness of all personally identifiable information that you knowingly provide.
Brand Impact may collect and store information, including personally identifiable information related to your usage of third-party sites that you access through This Website, including emails that you send through This Website.
In some cases, we may also collect non-personally identifiable information that you provide, such as search parameters in connection with a search you conduct through This Website, ratings and reviews, and zip code.
How does Brand Impact use, store and share information collected on This Website?
When users supply personally identifiable information about themselves for a specific purpose (for example, to register to use a feature on This Website, to purchase a product or service, to obtain a free listing, to register for a program or to use a feature of a program, to receive information, or to apply for a job), we may use, store and/or share such information for such purpose.
We also may use, store and/or share personally identifiable information users provide as we would use, store and/or share the same information obtained in a traditional non-electronic manner. We may also use, store and/or share this information to publish your name, address, and phone number in our directories (unless you have requested a non-published number), to contact you in connection with a program you are participating in, user reviews and/or to evaluate your service needs; and to contact you regarding additional services you may find useful. When users provide personally identifiable information in connection with a feature on This Website, we may also use, store and/or share such personally identifiable information in connection with the operation of such feature. (For example, if you register to use the personalized directory service, we may use the personally identifiable information you provide to give you a more personalized and useful service; and if you create a review of a business on This Website, we may publish your initials, city and state in connection with such a review.) When users provide personally identifiable information in connection with a contest, sweepstakes or other promotion that we may run on This Website, we may use, store and/or share such information to administer such contest, sweepstakes or promotion and to notify winners.
We may also use, store and/or share personally identifiable information you provide or that is automatically collected to communicate with you (e.g., to send you e-mails) and to otherwise serve you. For example, we may use your name and e-mail address to send you e-mails to (a) provide information regarding our company, marketing information about our products and services or the products and services of other companies, and newsletters; (b) conduct online surveys; (c) confirm your registration on This Website, a service registration, or orders placed online; and (d) otherwise communicate with you. However, you may request not to receive (i.e., “opt-out” of receiving) commercial e-mail messages from us by contacting us. Please note that we reserve the right to send certain types of e-mail messages that are not subject to opt-out (see information about e-mails, below) to online users, including those who have opted out of receiving commercial e-mail messages. Your personally identifiable information may also be used, stored and/or shared by non-“Brand Impact Family” companies, with which we have agreements, to provide you information about their products and services.
In addition, Brand Impact may use, store and/or share personally identifiable information you provide and information Brand Impact automatically collects through This Website (and may combine personally identifiable information you provide with information Brand Impact automatically collects through This Website and non-personally identifiable information you knowingly provide) as it deems appropriate to protect its property or other rights.
We use, store and/or share information Brand Impact automatically collects through This Website to improve This Website, to monitor its performance, to make This Website easier for you and other users to use, to manage features and programs made available through This Website; and to provide behavioral tracking data to non-“Brand Impact Family” companies, with which we have agreements, for the purpose of presenting you with, among other things, targeted advertising on third party websites.
We use information Brand Impact automatically collects through mobile products to improve our mobile products, to monitor its performance, to make mobile products easier for you and other users to use, to manage features and programs made available through mobile products.
Can I review and request changes to personally identifiable information that I provide through registration forms on This Website?
Create and Update Profile.
If you use an available capability on This Website to register with us and create a profile, at any time after you register and create a profile, you may review and request changes to any personally identifiable information you provided through the registration form, by viewing and updating your profile within the application.
Do you sell or provide my information collected through This Website to companies outside of the “Brand Impact Family?”
Except as otherwise disclosed in this policy, we do not sell personally identifiable information you provide to us through This Website to anyone outside of the “Brand Impact Family” unless (i) you specifically authorize it; (ii) it is to complete a transaction, service or activity that you initiated or requested; (iii) it is to provide a service on behalf of Brand Impact (for example, Brand Impact may contract with an entity outside of the “Brand Impact Family” to send e-mail messages on behalf of Brand Impact), in which case such non- “Brand Impact Family” entities are not permitted to use such information for any purpose other than to provide such service; (iv) it is to assess or report your failure to fulfill your payment obligations in connection with the purchase of (or application to purchase) products or services through This Website; (v) it is required by law or we believe that such action is necessary in order to conform to applicable law; (vi) we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order or legal process served; (vii) we believe that disclosure is necessary to protect the safety of customers, employees or property; or (viii) Brand Impact transfers all or substantially all of its assets to another entity (in which case Brand Impact may disclose, sell and/or otherwise provide personally identifiable information to such entity). If you provide personally identifiable information to us in the context of an event Brand Impact sponsors on This Website with another company, such as a contest; or if you register on a co-sponsored section or feature of This Website, you may also be providing such personally identifiable information to the co-sponsor. When you provide your personally identifiable information to any third party, Brand Impact is not responsible for any third party’s use of such personally identifiable information.
As indicated above, Brand Impact may share information it automatically collects through This Website with non-“Brand Impact Family” companies. Brand Impact may share this information in order to assess the results of a promotion, event or third party relationship, to provide information to current or prospective customers, to complete a transaction, service, search or other activity that the user initiated or requested, to non-“Brand Impact Family” companies, with which we have agreements, to, among other things, facilitate targeted advertising on third party websites, or to otherwise enhance your online experience. For example, we may provide information Brand Impact automatically collects:
- When you link to another site from This Website.
- When you request certain information that Brand Impact obtains from a third party.
- When we host co-branded versions of This Website (or portions of This Website).
Our co-branded websites may also contain clear .gif files (electronic images that allow This Website to automatically collect information about your visit to the website).
When we use third party tracking services to help us analyze automatically collected information in the aggregate to evaluate the effectiveness of This Website, the third parties performing such tracking services are not permitted to use the information for any other purpose.
Finally, we may also disclose information Brand Impact automatically collects to non-“Brand Impact Family” companies or entities if (a) it is required by law or we believe that such action is necessary in order to conform to applicable law; (b) we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order or legal process served; (c) we believe that disclosure is necessary to protect the safety of customers, employees or property; or (d) Brand Impact transfers all or substantially all of its assets to another entity (in which case Brand Impact may disclose, sell and/or otherwise provide information Brand Impact automatically collects to such entity).
How long do you retain my information collected through This Website?
Information that you provide to us on This Website will be retained in accordance with Brand Impact’s internal policies and applicable laws. Brand Impact does not agree to limit the period of such retention unless required by applicable and may otherwise retain such information indefinitely.
Do you accommodate links to other sites?
Does Brand Impact combine personally identifiable information provided through This Website by users of This Website with offline information about such users?
If and when Brand Impact intends to combine personally identifiable information you provide through This Website with offline information about you, this intent will be clearly stated.
Information third party vendors may collect, store, and/or share non-“Brand Impact Family” companies with which Brand Impact has an agreement may implement Tracking Methods as stated previously in this policy. Tracking Methods may be used for geographically target advertising, online behavior studies and improving the effectiveness and quality of our online advertising.
Google Analytics may be enabled to collect data about your traffic via the DoubleClick cookie in addition to data collected through the standard Google Analytics implementation. Brand Impact will not facilitate the merging of personally-identifiable information with non-personally identifiable information previously collected from “Display Advertising” features that is based on the DoubleClick cookie unless it has robust notice of, and your prior affirmative (i.e., opt-in) consent to that merger.
Does This Website send e-mail to users of This Website?
Brand Impact may send you commercial e-mail messages (unless you have chosen to opt-out of receiving them, with some exceptions, as explained below) and non-commercial e-mail messages (which are not subject to opt-out, as explained below). For example, Brand Impact may send you e-mails to (a) conduct online surveys; (b) provide information regarding our company, information regarding our website(s), marketing information about products and services, and newsletters; and (c) confirm registrations and orders placed online and to otherwise communicate with you as a client or other user of our services. In addition, occasionally, we may use e-mail lists from third parties to promote our latest specials.
Please note that we reserve the right to send e-mails to online users, including those who have opted out of receiving commercial e-mail messages to (a) facilitate, complete or confirm a commercial transaction the user has agreed to enter into with Brand Impact or participation in a program the user has selected; (b) provide warranty information, product recall information, or safety or security information with respect to a commercial product or service used or purchased by the user; (c) provide notification concerning a change in the terms or features of, notification of a change in the user’s standing or status with respect to, or at regular periodic intervals, account balance information or other type of account statement with respect to, a subscription, membership, account or comparable ongoing commercial relationship involving the ongoing purchase or use by the user of products or services offered by Brand Impact; (d) provide information directly related to an employment relationship or related benefit plan in which the user is currently involved, participating or enrolled; (e) deliver goods or services that the user is entitled to receive under the terms of a transaction that the user has previously agreed to enter into with Brand Impact; (f) communicate other non-commercial e-mail messages; and (g) communicate commercial e-mail messages that the user consents to receiving.
Brand Impact may place its own advertisements, and/or accept advertisements from third parties that serve advertising on This Website. Brand Impact may use its own Tracking Methods or Tracking Methods provided by such third parties in the pages containing the ad(s) that Brand Impact sends to your browser. These Tracking Methods allow Brand Impact and/or the third parties to automatically collect information (e.g., usage pattern information) about your visit to This Website.
As an online advertiser, Brand Impact may use information derived from its Tracking Methods or supplied from third party companies in several ways, such as to:
- Evaluate and prioritize site selection when developing online media plan
- Geographically target advertising
- product and pricing advertising/information applicable to the customers’ state
- Gauge the effectiveness of our online advertising
What security measures are in place to restrict access to personally identifiable information?
Brand Impact is committed to protecting your personally identifiable information that you provide through This Website. This Website is protected with a variety of security measures such as change control procedures and physical access controls (and passwords, as applicable). We also implement other control mechanisms in an effort to help protect personally identifiable information that you provide through This Website from being lost, misused or altered inappropriately.
This Website supports 128 bit Secure Socket Layer (SSL) encryption to transmit certain information (e.g., credit card information provided by the user and social security numbers provided by the user). SSL is a transport level technology for authentication and data encryption between a web server and a web browser. SSL sends data over the “socket”, which is a secure channel at the connection layer.
What is a cookie and why does Brand Impact use them?
A cookie is a small data string our server writes to your device’s internal drive that contains your unique User ID for This Website. Cookies help us to identify new and returning users to This Website, analyze click-stream data, and track historical activity on This Website, which allows us to give you a more personalized, useful experience on This Website. Cookies may be placed by us, by a third-party that provides services to us, or a non-“Brand Impact Family” company, with which we have an agreement.
A cookie cannot be used to access or otherwise compromise the data on your device or computer. However, customers are free to delete website cookies. Most internet browsers enable you to erase cookies from your device or computer, block all cookies, or receive a warning before a cookie is stored.
You can choose to change your browser settings to disable cookies if you do not want us to establish and maintain a unique User ID. Please be aware that cookies may be required to complete certain functions on This Website, such as ordering products or services, and, also in connection with personalized sections of This Website. Some websites/ad serving companies have the ability to reestablish your history even after cookie deletion, if you re-enter the same site on another occasion, or some other site tracked by the ad serving company/network, and specifically provide personal data.
Deletion of cookies alone does not prevent ad serving companies from reestablishing history on a user. The user must either continue to decline cookies each time it reenters the site to keep the tracking severed, if desired, or opt-out. When you opt-out, your unique user ID cookie is erased and you are reassigned an anonymous, non-ID cookie. This new cookie tells websites that you have opted out and they will then know not to attempt to assign other cookies to you in the future. Opt-out cookies do not contain a unique user ID number therefore websites are not able to identify your computer uniquely.